Curious Interactive, a division of Curious Pictures, has the necessary tools and expertise to strategically bridge the conventional world of broadcast with the exciting realm of interactivity. Through the development and implementation of strategic web, mobile and interactive technologies Curious Interactive can create extended value and allow an enhanced end user experience where viewers can engage with content on a deeper level.
In line with trends in media production worldwide, viewers are hungry to engage with their favorite content in a multitude of ways, thereby deepening their loyalty, enthusiasm for and commitment to the brand.
Curious Interactive have partnered with some of the most innovative and experienced players in the mobile, web and broadcast technology fields. With a continuing passion for the advancement of viewer experiences and interfaces Curious Interactive is committed to creating an improved interactive user experience which will extend project objectives.
Curious Interactive Projects Include:
Dating Tips for Boys
Laughter is the best medicine and Curious Interactive is delivering just that with ten mobile download episodes - Dating Tips for Boys. The Breasts, Gaining an Erection and Going Down are just a few of the tutorials on offer to the thousands of South African singles searching for love on digital platforms, mobile fundi’s posting their favorite finds on blogs and social networking sites and the dexterous thumb warriors on the prowl for fun engaging entertainment snippets.
In a climate where digital consumers are becoming increasingly critical of the quality and content of their mobile experience, Dating Tips for Boys delivers on both accounts. Witty, irreverent and quasi-educational, these downloads are tapping into the ever-growing demand for local mobile content.
Dating Tips for Boys can be accessed on the following digital content portals: Thumbtribe.mobi, MXiT, Samsung Fun Club, Nokia.mobi, and Vspot. (Premium download and data charges apply
Seduction 101:
The Seduction101 minisoap developed for Mnet's GO channel has received international attention screening in the Mobile and Internet categories of the prestigious MIPCOM conference. The comedy minisoap is accessible as downloadable video podcasts and streaming video via the web and WAP portals. Internet users can access the first 13 episodes online at http://www.seduction101.co.za and WAP enabled mobile phones can directly download the three minute individual video episodes via m.seduction101.co.za. M-Net additionally distributes the Seduction 101 minisoap on the new vuzu.tv social network. Another first for the innovative Seduction101 cross platform initiative is it is the first mobile series to be distributed via MXiT, which boasts a user database of over 8 million. To download and view seduction 101 episodes click here
Rhythm Cityzen:
Rhythm City daily drama reflects the everyday lives of young South Africans by telling real stories. The Rhythm Cityzen WAP portal allows viewers of the Rhythm City daily drama to interact with the lives of their favorite characters. Current content on the WAP portal includes daily text updates, video downloads, wallpapers and ringtones. Additional interactive elements are written into the Rhythm City scripts and viewers are able to send their own videos and songs to Rhythm City's Hustle Records for a chance to be selected to participate in the daily drama. The interactive world of Rhythm Cityzen's is designed to grow with the daily drama and provide loyal viewers with a social network that connects them and engages them with their favorite soapie. RCI allows viewers to interact with the shows universe, take part in weekly competitions, download content and subscribe to a variety of services which are hosted on RCI's WAP portal.
To access the mobi-site SMS 'WAP' to 34330. SMS charged at R2.
Hopeville - Random Acts of Kindness:
Pioneering a first in the promotions of local television dramas, Curious Pictures is using a range of digital media platforms to support the marketing of the television series Hopeville. Curious Interactive has launched a number of creative, interactive initiatives which were produced in-house and placed on a variety of platforms.
The interactive arm of the Hopeville series encourages viewers to view and interact with a range of free content and downloads from the mini series. In addition to promoting the series, the interactive campaign includes 12 viral clips in which local popular comedians surprise ordinary people by doing "good for change."
Curious Pictures digital content for Hopeville can be viewed on Facebook, Youtube, Mxit and from your cell phone at www.heartlines.mobi.
View some Random Acts of Kindness:
Random Acts of Kindness - Construction
Random Acts of Kindness - Small Change
