The Curious team collaborates once again with the Heartlines Organization and will produce a number of Heartlines  Public Service announcements  focusing on  the "For Good"  campaign;  encouraging  people to live their values, to become connected to support networks of people and institutions and to find the strength to make positive choices. With the completion of the first PSA, directed by Tim Greene and produced by Samora Sekhukune, Curious will be delivering a long lasting monthly campaign to be broadcast nationwide on SABC.

In addition to the creative production of monthly PSA's, Curious will be producing a new initiative in the campaign titled, "Heartlines Minutes". These newscasts will feature the real stories of South African’s nationwide whom have taken the heroic steps to affect change in the lives of others by acting on their values.

The Heartlines Minute’s   and the PSA campaign  will be produced as TV and Radio inserts. Radio inserts will be produced in all 11 languages and broadcast nationwide throughout the ASL radio network.