Curious Pictures partners with Durban based Ogilvy Action in the creation of "Flash in the Pan", a new branded content venture for Unilever client Sunlight Dishwashing Liquid.

"Flash in the Pan" is a cook fast, clean fast cooking show comprised of 13 three minute episodes. Audiences are welcomed into the home of Rami, a warm, quick-witted and successful businesswoman who manages her manic work schedule, home life and large family with flair and ease, preparing quick, nutritious meals while maintaining a spotless kitchen. Rami makes the ordinary extraordinary in a few simple steps as she educates and entertains viewers with affordable family recipes and effortless cleaning tips.

Curious Pictures brings young and fresh directing talent, Terri Ella to the Sunlight project. Terri Ella comes to Curious Pictures after working under a number of professional directors and now joins the creative team of directors for Curious Pictures branded content and commercial division.

"Flash in the Pan" is a national campaign airing from the 11th of May on SABC1 Mondays at 18:27.